Gwand’s raison d’être was the support of fashion designers. Gwand was a hotspot for fashion, design, and lifestyle. From now on Gwand shifts its activities towards the support of sustainable creations and innovations in all fields of life. Gwand established an effective support system that generates a positive feedback loop. In its core it consists of 3 elements: the creators and innovators, the media, and the supporters such as the sponsors (promoters). In a nutshell the system works as follows: Gwand pulls into the media as a result of its creators’ support and the festival’s appeal, the promotors connected to Gwand become part of the story and get pushed by the media in conjunction with the festival and its creators. Once the system is in place, it steadily turns faster and faster and grows in strength and becomes almost unstoppable. Doing so, the creators become not only creation stars but media and promotion stars too and likewise the sponsors become not only promotion stars but media and creation stars, and Gwand is starring in the media as well. As sustainability is the call of our time, Gwand’s sustainable orientation intensifies this loop even more. That’s the magic that happens at Gwand.
Promotion Stars
At Gwand image transfers towards fashion, lifestyle, design, and innovations have been achieved for companies and brands which were committed to support fashion designers. This has expanded with Gwand’s new focus on sustainability. Now it is possible to enter into an effective partnership with creators and innovators from all fields. Sponsoring at Gwand has proven to be attractive and efficient. Right here some of those success stories:
Media Stars
The media have always been interested in Gwand and in its founder Suzanna Vock. Gwand recorded 34 million media contacts after Gwand 2004, then without social media. We continue where we left off. The media start covering Gwand’s come-back and inquiries for interviews and festival topics are increasing. The media are important to spread Gwand’s cause. We highly appreciate that and are looking forward to partner up with many national and international media professionals.
Das grösste Schweizer Modefestival feiert ein Comeback Aargauer Zeitung · Sacha Ercolani · Schweiz · 2017-07-02 · July·2017 · 2017
TALK MIT Sendung #43 · Suzanna Vock · Karen Fleischmann · Video · 2016-12-06 · December·2016 · 2016
An adolescent icon grows up International Herald Tribune · Suzy Menkes · USA · 2005-06-21 · June·2005 · 2005
Ackermann wins Swiss Textiles Award WGSN.COM · Robb Young · UK · 2004-12-14 · December·2004 · 2004
Haider Ackermann, beautés non cataloguées Le Temps · Stéphane Bonvin · 2004-12-02 · December·2004 · 2004
Raf Simons récomposé Le Figaro · Frédéric Martin-Bernard · France · 2004-11-30 · November·2004 · 2004
Und wieder ein Modekönig aus Belgien NZZ · Jeroen v. Rooijen · 2004-11-29 · November·2004 · 2004
Фестиваль Моды Гванд – Gwand Fashion Festival Fashion Time · Russia · 2004-11-29 · November·2004 · 2004
Dem Modenachwuchs aktiv helfen St.Galler Tagblatt · Yvonne Forster · 2004-11-26 · November·2004 · 2004
Aides sous conditions Fashion Daily News · Sid-Ali Chikh · France · 2004-10-08 · October·2004 · 2004
Future, Take Note: Raf Simons Was Here The New York Times · Cathy Horyn · USA · 2004-07-30 · July·2004 · 2004
Upsacale architecture at Saint Laurent; Dior revives Herald Tribune · Suzy Menkes · USA · 2004-07-06 · July·2004 · 2004
Raf Simons sauvé par le GWAND Liberation · Paquita Paquin et Cédric Saint-Andre Perrin · France · 2004-01-30 · January·2004 · 2004
Raf Simons sauvé par le Gwand La Libération · Paquita Paquin · France · 2004-01-30 · January·2004 · 2004
Gwand Award 03: vince Raf Simons style.it · Luca Lanzoni · Italy · 2003-12-01 · December·2003 · 2003
“blan(c)k” Stars fallen vom Himmel? Der Standart · Redaktion · Austria · 2002-12-09 · December·2002 · 2002
La Suisse veut devenir à la mode Frédéric Martin-Bernard · Le Figaro · Paris · 2002-02-14 · February·2002 · 2002
Creation Stars
The support of fashion designers was Gwand’s mission, now it is the support of creators and innovators from all fields of life. And Gwand always wanted them to become stars that shine bright. For more than a decade Gwand supported and promoted the most promising contemporary Swiss and international fashion designers. Some of them are now world-famous. And here they are, the big stars from Gwand:
Gwand Fashion Festivals’ Conclusions
- Gwand was staged 11 times already
- Suzanna Vock and Gwand are well known and established in the Swiss and international fashion industry and fashion scene, more and more also in the field of sustainability
- Making of small and big creation stars
- Gwand became a media star
- Succesful promotion of sponsors
- Gwand has become a proven platform for promotion and networking