Gwand stands for sustainable fashion design and for a sustainable fashion industry. Sponsors have the opportunity at Gwand to display their commitment to lead the way into a sustainable future and to boost their image towards fashion, design, and sustainability. Sponsoring at Gwand is attractive and efficient as many successful sponsorings have proven. Gwand has four promotion categories, one of them are the awarders with a number of preconfigured awards. Gwand offers attractive opportunities to suppliers, and with addons the sponsors shine even brighter on the Gwand stage.
Promotion Categories
Gwand is the platform for big and small promotion stars. Sponsors can choose between four sponsoring categories. Whether the choice falls on Awarder, Major, Supplier, or Backer, all shine bright on the Gwand sky.
Awarders donate an outstanding prize to be in the spotlight, Majors have a strong presence, Suppliers show off their skills, and Backers display their support. For a comparison of the different promotion options please check out the box Promotion Options below.
Awarder In the spotlight through donating an outstanding prize
Awarders get the highest attention. Their awards are one of the most important ingredients of the festival. Awards will be promoted nationally or internationally before and after the festival and will be highlighted as an important program item. Awarders and Gwand are in a symbiotic relationship—in terms of the content, the media coverage, and the live appearance—with a strong impact on the Awarder’s image.
How the Awarder promotion package works:
- Display of the logo and the award on stage during the show
- Participation in the jury which elects the award winner
- Live streamings of the show and the award ceremony
- National and international promotion
- Interviews during the media conference
- Donation of a prize similar to an Oscar or a Trophy award
- Apart from the promotion during the festival additional promotions are running before, during, and after the festival
- Statement (short speech) on the stage and during the awards and media conferences to provide information about his prize
- Display of the Awarder’s name and logo, on advertisements, posters, presentations, videos, brochures, media reports, guest cards
- Online promotion with logo, link, statement, award, portrait
- Integration in Gwand’s social media activities
- Award designed and implemented in co-operation with the Awarder
- The Awarder has the status of an Official. As an Official the Awarder is the only company or brand within its product or service category.
Additional rewards:
- In the VIP area the Awarder has a own meeting point for a strong presence during the festival.
- The Awarder receives 50 VIP tickets for his evening to invite (additional tickets are available at an early stage).
- For a selected group of guests invitations to the VIP dinner and the VIP party can be offered.
The Awarder will be an integral part of the Gwand Sustainable Fashion Festival. This results in strong promotional impact. The Awarder can expect the following results:
- Image transfers from celebrities
- Connection with the image of upcoming emerging sustainable designers
- Positive perception of the award donation
- Recognition as a key partner of Gwand and an essential part of the Gwand Sustainable Fashion Festival
- Get perceived as a role model and pioneer of a sustainable development
- Positioning in the sustainable fashion industry
- Sustainable image boost
The Awarder package at Gwand is an effective marketing tool to shape the image and spread awareness in the field of fashion design and sustainability. At Gwand important image transfers can be achieved for companies and brands which are committed to a sustainable development in the fashion, design, and lifestyle industry.
Major Important player with a high visibility
Majors benefit from Gwand’s sustainable and cutting-edge, as well as from the national and international charisma of the Gwand Sustainable Fashion Festival.
How the Major promotion package works:
- National and international promotion
- Apart from the promotion during the festival additional promotions are running before, during, and after the festival
- Display of the Major’s name and logo, on advertisements, posters, presentations, videos, brochures, media reports, guest cards
- Online promotion with logo, link, statement, award, portrait
- Integration in Gwand’s social media activities
- The Major has the status of an Official. As an Official the Major is the only company or brand within its product or service category.
Additional rewards for Majors:
- In the VIP area a Major has a own meeting point for a strong presence during the festival.
- A Major receives 30 VIP tickets for his evening to invite (additional tickets are available at an early stage).
- For a selected group of guests invitations to the VIP dinner and the VIP party can be offered.
- Extra promotional activities can be designed.
A Major will be an integral part of the Gwand Sustainable Fashion Festival. This results in strong promotional impact. A Major can expect the following results:
- Image transfers from festival in general
- Connection with the image of upcoming emerging sustainable designers
- Positive perception of its engagement at Gwand
- Recognition as an important partner of Gwand
- Get perceived as a role model and pioneer of a sustainable development
- Positioning in the sustainable fashion industry
- Sustainable image boost
The Major package at Gwand is an effective marketing tool to shape the image and spread awareness in the field of fashion design and sustainability. At Gwand important image transfers can be achieved for companies and brands which are committed to a sustainable development in the fashion, design, and lifestyle industry.
Supplier Impress with services and products for the festival
Backer Specific focused engagement
Backers at Gwand benefit from the sustainable image and the national and international charisma of the entire Gwand Sustainable Fashion Festival. Backers enjoy a focused presence with a high visibility at a specific touching point. Examples for a Backer engagement: a product placement, right to provide a give-away, or supply of minor amount of services and product.
How the Backer promotion package works:
- Focused promotion during the festival at a specific touching point
- Display of the Supplier’s name and logo online
Online promotion with logo, link, statement, award, portrait
Additional rewards for Backers:
- VIP tickets (additional tickets can also be purchased at an early stage)
- Enjoy a focused live presence
- Extra custom promotions can be designed
The Backer package at Gwand is an effective marketing tool to shape the image and spread awareness in the field of fashion design and sustainability—mainly toward the live audience at the festival or complementary Gwand events at a specific touching point. At Gwand important image transfers can be achieved for companies and brands which are committed to a sustainable development in the fashion, design, and lifestyle industry.
Awards
Awarding a prize at Gwand is the way to go to become a big promotion star that shines in the media, live at the festival, and throughout the year. An Awarder can either choose between the Funds Award, the Capsule Collection Award, the Upcyling Award, the Life Award, or the Corps Award—or award a custom designed prize.
Funds Award For an emerging fashion designer
The Awarder donates a prize to a cutting-edge emerging sustainable fashion designer. The prize shouldn’t be below the equivalent of about 100,000 Swiss francs as Gwand’s experience with fashion awards shows. Such an amount is needed to push the award and the Awarder into the spotlight. Goto Starring at Gwand and under Promotion Stars check-out the success story of the Swiss Textiles Award.
How this takes place: Donation of the world’s highest fashion prize for the best emerging sustainable fashion designer. The impact: The awarder will write history in the sustainable development of the textiles and fashion industries.
Capsule Collection Award Select a designer for a fashion collection
The Awarder, an established fashion brand, donates a prize to a cutting-edge emerging sustainable fashion designer. The prize consists of an order for the design of a capsule collection (a collection of a few essential items of clothing that don’t go out of fashion) and covers the designer’s fees.
How this could take place: Donation of an order for an emerging sustainable fashion designer. The impact: Awarder and designer will advance the cause of sustainable fashion, make it trend-setting, and draw attention of the media and the public. Each collection will then be presented at the festival.
Upcycling Award Make new from old cutting-edge
The Awarder, an established fashion brand, or an cloth-recycling institution donates a contract for the creation of an upcycling collection for one season to one of the nominated sustainable designers.
How this could take place: An emerging sustainable fashion designer, will process your old fabrics or collection pieces into new items. Each year another designer gets awarded. The impact: Awarder and designer will advance the cause of sustainable fashion, make it trend-setting, and draw attention of the media and the public. Each collection will then be presented at the festival.
Life Award Honour a celebrity's humanitarian lifetime achievement
There are celebrities who have been dedicated to sustainability for decades, long before the majority was aware of organic food, fair trade, or sustainability—e.g. Vivienne Westwood.
How the Live Award could take place: The Awarder donates a prize to honour to a celebrity committed to sustainable and humanitarian issues for several decades. It will be a lifetime achievement award. The impact: The Life Award is highly emotional and involves an international star. An extraordinary media coverage—worldwide—can be expected.
Corps Award Reward a company or institution for its sustainable commitment
The Corps Award is an award of distinction to a company or institution for its sustained sustainable commitment.
How the Corps Award takes place: The Awarder donates the Corps Award to a regional, national or international company or institution. The award honours the efforts and commitment of operating sustainably and transparently for one decade or more.
In an unforgettable award ceremony, the awarder acknowledges a sustainable organisation and benefits from the unique, exemplary appeal of this award, either nationally or internationally.
Suppliers
In return for their sponsorship Suppliers enjoy a strong and highly visible presence with their services or products and get promoted. Host Suppliers fund an imbedded event, project, or specific activity. At the very end below the box Product & Service Categories gives an overview of available and already taken categories. Right here a selection of supplier categories starring at Gwand:
Symposium Host Talking spreads the sustainability message
The host supplier for this event presents the sustainability symposium at the festival. At the symposium selected, well-known, competent speakers discuss the topics of sustainability and social responsibility. Together with Gwand the Host drafts a high-quality discussion panel. The Host will benefit from Gwand’s network and media coverage.
Exhibition Host Glimpse into the textile future · Boost design sales · Both sustainable
In cooperation with University of Applied Sciences Lucerne (and/or a widely recognised curator) the Host Supplier presents the textiles exhibition with sustainable products and innovations of tomorrow and will allow curators and students to present their works to a wide audience in an attractive exhibition. The sponsor can chose between two exhibitions, either the Sustainable Textiles Exhibition or the Sustainable Design Sale Exhibition:
- The textiles exhibition will be open to the general public for three days. The goal is to exhibit sustainable innovations in the textile industry for the future. The Host enables the promotion of sustainable design products from all areas and at a high level with its contribution.
- The design sale exhibition will present sustainable designers with fair, environmentally-friendly productions. The public can purchase their cloth for three days. The Host enables the successful sale of sustainable design products from all areas and at a high level with its contribution.
Pop-Up Store Pulsating spot of products and events
With its sponsorship the Pop-Up Store Supplier supports the Gwand Pop-Up Store which offers sustainable design products from all areas. The pop-up store runs 3 months before and 3 months after the festival. The staff gets briefings on all the products in detail with background information.
Events at the pop-up store will play an important role to promote it an engage the public:
- Lectures
- Evening events with sustainable and biological food
- Exhibitions
- Workshops
- Pop-up dinners
The goal: Make sustainability in the sphere of fashion and design cutting-edge.
Shop Sells the nominated sustainable designers · Taken
Taken by Modissa · Status: Exclusive Official Shop · Gwand Major
In Switzerland the Shop Supplier sells the nominated sustainable designers exclusively in its shops. Also the Gwand Shop will be the location for events before, during, and after the festival. As an exclusive point of sale the Gwand Shop will be integrated into the activities and promotions of Gwand Sustainable Fashion Festival. The goal: sell also more and more sustainable labels.
Hotel Key point and melting pot for the festival crowd
The Hotel Supplier offers a range of accommodation for the international guests, jurors, journalists, models, and celebrities. It benefits from the run around the hotel during the festival. With the Gwand Meet & Greet Lounge the hotel is the key point of the Gwand Sustainable Fashion Festival. The hotel will be a hotspot for sustainable discussions and networking too. The lobby becomes the meeting point of the national and international design scene. This will add to the hotel’s appeal.
Catering or Restaurant Silent hunger organic and local
The Gwand Catering or Restaurant Supplier offers caterings or hosts Gwand’s international guests in its location. The journalists get lunches and dinners or are offered caterings. All food is organic and the ingredients are whenever possible from local production.
Hair or Make-up Backstage and on stage
The Hair or Make-Up Supplier provides the team, the equipment, and the sustainable products to style about 40 models on three show days. In return Gwand presents and promotes the Supplier with a great visibility at the shows: Team appearance on stage during the happy finales together with the models and designers.
Addons to shine even brighter
With the help of addons the sponsor’s presence at Gwand can be extended. This enhances the promotion impact even further to shine as bright as possible on the Gwand stage. The box Addons Overview features some customisation options. Two very special Gwand Addons—for Awarders only—are the Patron and the Presenter right down here.
Patron Presenting Festival Sponsor
Only a Gwand Awarder can become a Patron. The Patron is the presenter of the Gwand Sustainable Fashion Festivals. Together with Gwand the Patron presents the festival and its commitment for sustainability, fashion, and lifestyle to large, contemporary, and very affine target groups. The Patron is in the spotlight at all Gwand events and activities. Through this commitment, sustainability can be promoted at a high level in the design market.
The core element of the Patron Addon is the co-branding of the festival, thus the Patron becomes part of the festival’s name. It changes either to the Patron’s Gwand Sustainable Fashion Festival or to Gwand Sustainable Fashion Festival presented by Patron.
Further benefits for the Patron:
- Additional VIP tickets
- More space in the festival promotion and communication.
- Additional Interviews with its representatives
- Worldwide promotion of the Patron in regard to its sustainable engagement in the fields of fashion, design, and lifestyle
Presenter take-over a fashion show
Only a Gwand Awarder can become a Presenter. The Presenter showcases one of the fashion shows at the festival. Together with Gwand the Presenter showcases a fashion show and stands in the spotlight of the show night in front of a national and international audience, media, celebrities, designers, professionals, and experts. The Presenter is in the spotlight of all Gwand events and activities related to its fashion show.
The core element of the Presenter Addon is the branding of a fashion show, thus the Presenter becomes part of a show’s name. For instance, it changes either to the Presenter Fashion Event or to Fashion Show presented by Presenter.
Further benefits for the Presenter:
- Additional VIP tickets
- More space in the festival promotion and communication.
- Additional Interviews with its representatives
- Worldwide promotion of the Presenter in regard to its fashion show at Gwand
Greeter Sustainable gala fashion show and charity presenter
Only a Gwand Awarder or a Gwand Major can become a Greeter. The Greeter welcomes the festival guests at the splendid Gwand Gala Show & Charity. This night is the opening of the festival under the star of social responsibility, fashion, and glamour. One part of this event, the social responsibility show, presents well-known international fashion designers. In turn these designers present in person their sustainable collections for a good cause during an exclusive show. The good cause is a charity project. It is selected together with the Host and it doesn’t need to be a fashion project. Such a project can be a charitable, humanitarian, social, or sustainable project.
How the Gala Show & Charity sponsoring works:
- Advocate an humanitarian projects in front of an international or national audiences
- Get perceived as an authentic and credible role model and pioneer
- National or international media coverage
- Direct broadcasting and live streaming
- Get Interviewed
- Hold a speech at the media conference
The core element of the Greeter Addon is the branding of a fashion show and of a charity, thus the Greeter becomes part of a show’s name. For instance, it changes either to the Greeter Gala Fashion Show & Charity or to Gala Fashion Show & Charity presented by Greeter.
Further benefits for the Greeter:
- Additional VIP tickets
- More space in the festival promotion and communication.
- Additional Interviews with its representatives
- Worldwide promotion of the Greeter in regard to its fashion show at Gwand
Officials · Product & Service Categories
The status Official—e.g. Official Mobility, Official Hotel, or Official Brewery—is granted from a certain amount of sponsorship. Below the box Product & Service Categories gives an overview of available and already taken categories.
Officials Alone on stage in the spotlight
As an Official the sponsor is the only company or brand within its product or service category. Officials enjoy a strong and exclusive presence at Gwand.
The status of an Official Supplier is granted from a certain amount of sponsorship. Due to the sponsorship amount the sponsors in the categories Awarder and Major as well as Host Suppliers have the status of an Official automatically.
Product & Service Categories Overview · Available · Taken
For the sponsors at the upcoming festival the product and service categories listed below are available. Already taken categories are highlighted. More categories may be added. We are also open to suggestions for further categories.
- Symposium Host
- Exhibition Host
- Pop-up Store
- Show Location
- Light · Bild + Ton · Luzern
- Printer · Multi Reflex · Luzern
- Carrier
- Hair
- Make-Up
- Hotel
- Catering
- Restaurant
- Official Shop · Modissa · Zürich · Gwand Major
- Car (or Mobility)
- Print Media Partners*
- Digital Media Partners*
- Social Media Partners*
*Various categories, e.g. Local Print Media Partner, International Fashion Print Media Partner, …
More categories:
- Premium Fashion Label
- Mass Market Fashion Label
- Textiles
- Food
- Beauty
- Wine
- Sparkling Wine
- Beer
- Soft Drinks
- Juices
- Bank or Finance
- Computing
Special Categories:
- Public Support / Public Funds
- Institutional Donor
- Private Donor
- Non-Profit Support
Gwand Sponsoring · Promotion & Starring Conclusions
- Shine as a small or big promotion star
- Award to have the biggest impact
- Shine even more as a Patron or Presenter – Awarders only
- Majors have strong presence in the media and during the event
- Suppliers shine with their products and services
- Backers display their support
- Shine for 365 days
Sponsoring Menu
Sponsoring Overview · Promotion & Starring at Gwand
Mission Star Making
Flashback Gwand Fashion Festivals 1993–2004 · Stopover
Starring at Gwand Promotion Stars · Media Stars · Design Stars
Gwand Fashion Festival 12th Edition · Back sustainable for fair & green, big & small fashion, media, and promotion stars · It is time
Target Groups Positioning · In the reach of Gwand
Sponsoring Options Promotion & Starring at Gwand
Contact Gwand Sustainable Fashion Festival · Suzanna Vock
Contact Gwand Sustainable Fashion Festival · Suzanna Vock
Gwand AG
Gwand Sustainable Fashion Festival
Suzanna Vock
Founder & Chairwoman
Adligenswilerstrasse 109
6030 Ebikon / LU
Switzerland
Email · Facebook · LinkedIn
Suzanna Vock can also be booked as a speaker on sustainability in the fashion industry, fashion design and styling. For speaker bookings click here to send an email.
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