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Twelve times the Gwand Festival took place in Lucerne. Gwand grew from a local event to a Swiss and international hotspot in the fashion scene and in the lifestyle industry. The focus was on promoting upcoming fashion talents through promotion, networking and awards.

Now Gwand has broadened its support focus: Gwand is back under the star of sustainability with the upcoming 12th edition of its festival — where fair and green, big and small stars will shine bright in all areas of life — not only for fashion as before.

Gwand started as a festival for the support of fashion designers. Today, under the impression of climate change and worsening social tensions, humanity needs a breakthrough of sustainability in all areas of life, not only in fashion. But fashion is still in Gwand’s focus as a reflection of society and as an industry with a global reach and impact, as a symbol for the good, the bad, and the ugly.