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Eleven times the Gwand Festival took place in Lucerne. Gwand grew from a local event to a Swiss and international hotspot in the fashion scene and in the lifestyle industry. The focus was on promoting upcoming fashion talents through promotion, networking and awards.

Gwand started as a festival for the support of fashion designers. Today, under the impression of climate change and worsening social tensions, humanity needs a breakthrough of sustainability in all areas of life, not only in fashion. But fashion is still in Gwand’s focus as a reflection of society and as an industry with a global reach and impact, as a symbol for the good, the bad, and the ugly.

Now Gwand has broadened its support focus: Gwand is back under the star of sustainability with the upcoming 12th edition of its festival — where fair and green, big and small stars will shine bright in all areas of life — not only for fashion as before.