ASVOFF - Review on the 11th edition and submission for the 12th

· ASVOFF

Films from France, Italy, Poland, Russia, Slovakia, Spain, Taiwan, Thailand, UK, USA and more are among the major award recipients across the Festival’s Many Competitions.

ASVOFF THE WORLD’S FIRST FILM FESTIVAL dedicated to fashion, style and beauty, has struck a deal that will see the creation of a branded channel to broadcast short films to over 60 million people through the streaming platforms Roku, AmazonFire and AppleTV . The unprecedented partnership between ASVOFF and the FNL Network introduces an exciting new element to the 11th edition of the festival.

In addition to twelve awards chosen by a jury of esteemed fashion and film industry leaders ranging from Heron Preston to Farida Khelfa, ASVOFF 11 also offered its first People’s Choice Prize in collaboration with the FNL Network on Amazon FireTV Worldwide and Roku Worldwide, two of the world’s most powerful video streaming platforms with 34 million and 27 million active global monthly users respectively. The FNL Network’s ASVOFF channel will showcase the short films in competition for the public to view until voting closes on June 1st.


Opening up this year’s festival to the public is part of broader plan to expand the festival’s vision beyond 2020. ASVOFF founder and director Diane Pernet explains:

“The first decade of ASVOFF was about bridging two industries, nurturing the fashion film genre and elevating it so that industry leaders from both worlds had a platform to reward talent in this vibrant space. The next decade of ASVOFF will build on these exclusive foundations while simultaneously breaking down barriers to bring filmmakers and their audience closer. This more intimate and inclusive approach will also help fashion films reach a much wider audience by giving audience members a voice and a vote. The introduction of the People’s Choice Prize this year is just the first step in that direction,” says Pernet.

We live in an era where everyone’s a critic

The Audience-Voted Awards are open until June 1st, you can access through the above streaming platforms and starting through FNL Network’s dedicated app available at the App store to download apps on your iPhone as well as Google Play if you have android which increases the reach of FNL Network and ASVOFF by billions of potential viewers. when you download the FNL Network app from Apple Store or Google Play there is a charge split between Apple and Android of 1,99 euros a month. You can delete the application at any time.

“We live in an era where everyone’s a critic. Viewers who have social currency feel more empowered than ever and we plan to tap into that. With ASVOFF based in Paris and the FNL Network in Los Angeles, this year’s festival will have the best of both worlds: authority figures in the global capitals of fashion and film engaging with a new grassroots movement that makes fashion film more accessible while boosting creativity and commercial opportunities. I’m incredibly excited about the future and ASVOFF 11 is where it starts,” Pernet adds.

NORTH SAILS LA MER BY VICTOR CLARAMUNT WINS GRAND PRIZE AT THE 11TH EDITION OF ASVOFF THE WORLD’S FIRST FILM FESTIVAL

ASVOFF 11 JURY

  • Heron Preston - President/fashion designer
  • Ruven Afanador - Photographer
  • Roger Avary - Film Director/Screenwriter/Producer
  • Manish Arora - Fashion Designer
  • Maxime Buechi - Creative Director/Tattoo Artist
  • Bryan Boy - Influencer
  • Patrice Haddad - CEO Premiere Heure/Producer
  • Marc Happel - Director of Costumes at New York City Ballet
  • Farida Khelfa - Documentary Film Director/former Model/Actress
  • Krista Kelloway - Production Manager/Producer
  • Callum Mullin - Model/Influencer
  • Steve Olson - Arist/Skateboard Icon
  • Cuba Tornado Scott - Film Director/Model
  • David Teplitzky - Art Collector/Influencer

The ASVOFF 11 Jury Prizes were awarded to:

Best Student Prize AFLOAT

  • AFLOAT/DIRECTOR: Riffy Ahmed / UK

ABOUT ASVOFF

ASVOFF (A Shaded View on Fashion Film) is the world’s first film festival dedicated to fashion, style and beauty. Since its launch in 2008, ASVOFF has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF tours the globe with screenings at prestigious institutions and events like the Centre Pompidou, the Guggenheim, the Barbican, Art Basel Miami, CaixaForum Barcelona, the Franz Mayer Museum and the Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow and Mexico City. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit for its genre-bending and groundbreaking programme.

ABOUT FNL NETWORK

Based in the beating heart of Los Angeles, California, the FNL Network (Fashion News Lifestyle Network) is proud to broadcast the exciting worlds of fashion, travel, beauty, health, and reality TV. True stories, spotlights on dynamic industry professionals, and original series made exclusively for the FNL Network transport the viewer’s couch straight to the catwalk. Insightful and incisive, the network’s programming remains on the cutting edge of trends and glamour, as its award-winning films, documentaries, and original titles stream free on Roku and Amazon FireTV.

ASVOFF ALUMNI

ASVOFF has brought together trailblazers and legendary figures such as Chris Cunningham, Tilda Swinton, Nick Knight, Erwin Olaf, Róisín Murphy, Nobuyoshi Araki, Steven Klein, Mike Figgis, Chloë Sevigny, Max Vadukul, Bruce Weber, Dita Von Teese, Ryan McGinley, Larry Clark, Serge Lutens, Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin, Charlize Theron, Lisa Eisner, Bettina Rheims, Anna Dello Russo, Mark Borthwick, Bip Ling, Ellen von Unwerth, Kristen McMenamy, Bryan Adams, Walter Pfeiffer, Rossy de Palma, Daphne Guinness, Yi Zhou, Cara Delevingne, Sean O’pry, Irina Shayk, Drew Barrymore, Jim Jarmusch, Edmonde Charles-Roux, Lara Stone, David Agbodji, Faye Dunaway and Ultra Violet as well as fashion heavyweights Chanel, Saint Laurent, Balenciaga, Comme des Garcons, Maison Martin Margiela, Lanvin, Stephen Jones, Gucci, Prada, Miu Miu, Dries Van Noten, Givenchy, Calvin Klein, Yohji Yamamoto, Rodarte, Charlie le Mindu, Gareth Pugh, Dior Homme, Haider Ackermann, Pierre Cardin, Armani, Opening Ceremony, Gieves & Hawkes, Terry de Havilland, Karl Lagerfeld, Viktor & Rolf, House of Holland, Balmain, Undercover, Sergio Rossi, Agent Provocateur, Fabergé, Gianfranco Ferre, Manish Arora, Christian Dior, Christopher Raeburn, Diesel, Richard Nicoll, Cassette Playa, Alexander McQueen, Jean Paul Gaultier, Iris van Herpen, Hussein Chalayan and Mr. Pearl. ASVOFF Global Champion Award Winners include: Loic Prigent, Ian Rogers, Kim Jones, Angelo Flaccavento, Federico Marchetti and Alessandro Michele.

ABOUT DIANE PERNET

Diane Pernet

SUBMISSION A SHADED VIEW ON FASHION FILM FESTIVAL 2020 SELECTION

GWAND’s note: This is a guest article. We from GWAND Sustainable Fashion Festival support sustainability in the fashion industry and find it important that sustainable labels are also present on such festivals. Have you and your sustainable label produced a great promotional film with a message and would like to participate in the next ASVOFF Fashion Film Festival? Here you can find all information. Good luck!

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